Basel is the global center of the pharmaceutical industry, but most travelers visit for the world-famous ART Basel festival, as well as the numerous art galleries, iconic architecture and museums.

Eminently livable and a pleasure to visit, Zurich is Switzerland's largest and most affluent city. This Central European metropolis is an engine of finance and banking, and has much to offer to visitors. There are numerous art museums, fine chocolate stores, and boundless luxury shopping opportunities.